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Understanding Corporate Social Responsibility – Learn From John Elkington

So what exactly is Corporate Social Responsibility (CSR)? Why do some companies think that CSR is impossible? And how can companies measure CSR’s effectiveness?
In this edition of Learn From, John Elkington, Founding Partner and Executive Chairman of Volans, helps to shed some light on this topic.

John Elkington is recognised as a world authority on corporate responsibility and sustainable development. Due to his contribution and efforts in promoting CSR for better business practices, BusinessWeek has described John as „a dean of the corporate responsibility movement“.

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